Friday, October 22, 2010

Nothing Gets Between Her and Her Calvins

Once again Calvin Klein finds itself in hot water.  Recently, an ad depicting Lara Stone (the current face of the brand) and three young men in various states of undress was banned due to its sexually explicit nature.  Namely, that the ad was promoting and condoning "gang rape" (dailymail).  The ad was banned by the Advertising Standards Board in Australia.

The Board said: “[We] considered that whilst the act depicted could be consensual, the overall impact and most likely takeout is that the scene is suggestive of violence and rape. The Board considered that the image was demeaning to women by suggesting that she is a plaything of these men. It also demeans men by implying sexualized violence against women” (Earsucker).

I for one think this ad is a little explicit.  Lara Stone obviously looks dispassionate about the event conspiring around her.  Her eyes are looking off in the distance and her hands lay disinterestedly on her stomach.  I think Refinery 29 put it best when they said "Did Australian officials take appropriate measures, or is this an overreaction?"

What do you think?  I am open for discussion.

Find the rest of the ad campaign here.

Love you, mean it


1 comment:

  1. I agree with you and with the Australian Ad Board, she’s definitely not into it. Also she needs to eat a sandwich.

    Enough is enough already, I don’t want to look at that, intentionally or not. I’m so sick of these huge corporations being totally obscene and getting away with it in the name of advertising.