Friday, August 28, 2009

Look at These Hasbeens

"A Hasbeen is tired. Tired of being branded as a categorized targetgroup. Tired of being analyzed and increasing profits of corporations" (What is a Hasbeen?).

So I was talking with my friend the other day about these "fabulous" shoes called Swedish Hasbeens that she just got. I was intrigued by the name to say the least being a fan of all things that "have been." Then a few days later on saw them on one of my favorite blogs. And I was like "What the what? Is it in the water?!" Upon perusing the website I can see what all the fuss is about. I love these shoes and you should too.

The Story:

"Her name was Anita and she was the hottest mum in all of southern Sweden in the 1970’s. While smoking Camel she screamed at her kids until her curlers fell out and just looked fabulous in her white high-heeled clogs.

One summer day in 2006 we found the shoes she wore (300 pairs of red, white and black beautiful clogs from the 70’s) in the basement of an old clog factory in the neighboring village and brought them to Stockholm. So for all these people that shared our love for Anita’s wooden shoes and for ourselves we started Swedish Hasbeens.

Our ambition is to continue to release more incoherent and fun shoes and stuff inspired by Hasbeens that once ruled the planet" (Good Things Never Die).

Swedish Hasbeens are a fan of all things 70's. All of their clogs (or Toffels), boots, handbags and belts are inspired by the 70's. They were the number one trend of the year in Sweden in 2008 and have taken the world by storm since then selling in over 15 countries.

Despite not being vegan - they are environmentally conscience. "They are still handmade with respect for people and the environment in the same small Swedish factory since the 1970's. Our production methods and material are kind to nature and people. Happy toffels make happy people" (about). They are also said to last a lifetime (if properly pampered).

Please, please kind Sweds make me a vegan toffel soon. My life just may depend on it.

Love you, mean it


P.S. their photos make me want to watch Royal Tenenbaums. anyone else??

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