Olsenboye

Okay. So if you were meandering around New York City yesterday, you may have seen vans driving around with the name "Olsenboye" on them. Hopefully you ran up to the van like the swag-hoarder you are and got some FREE cupcakes, buttons and balloons. Or maybe you just ran the other way because you are afraid of big pink vans...

This caravan was in hopes of creating a little hype for a new teen clothing line at JC Penney's. Behind Olsenboye is America's favorite fashion twins, Mary Kate and Ashley Olsen. The Olsens, who recently joined the CFDA, are making the line exclusive to Penney's. Further excitement is hoping to be caused by veiled clothing racks in stores brandishing the Olsenboye logo.

Women's Wear Daily says "the clothes will be keeping a casual yet 'full house' of jeans, bottoms, tops, dresses, skirts, shorts, jackets, bags and shoes, all in the $20 to $50 range and meant to be mixed and matched." But you don't have to take their word for it, here are some pages from the lookbook:

Cute right? I was excited about this up until I saw the video below. It can only be described as a nonesensical-tween-mento-commercial:

The frigging song gets in your head though... This line is set to debut online November 6th and in-store in February.

The SF Gate said it best: "Why is a line for teenage girls called Olsenboye?"

Love you, mean it

Emily