Tuesday, March 24, 2009

Quality Not Quantity

Despite economic strife, consumers are said to be buying...  but slowly.

In the immortal words of Tim Gunn, "Buying well, means buying once."  That, in essence is the idea behind slow fashion.  The slow fashion movement "sells products that are 'trans-seasonal' and made to be kept, with all materials organic, recycled or fair trade" (Guardian UK).  Despite being more price conscience, customers will not "go backwards" (Justin King, Saintsbury's Chief Executive) when buying sustainable, organic or fair trade products.  "They want to make sure every penny is spent well" (King).

So instead of buying those striking, hip, YSL cage heel knock-offs you found on Top Shop, consumers are buying sturdy black versatile flats by brands they can trust.  "Slow fashion is not just about responding to trends," says Adili chief executive Adam Smith. "It is a mentality that involves thinking about provenance and buying something that won't look unfashionable after one season." Adili is a sustainable, "just ethical," clothing conglomerate based in the UK.

Disposable fashion, its antithesis, has been on the rise in recent years with the popularity of such stores as H&M or Forever 21.  There, fashionistas can buy runway knock-offs for a fraction of the original price tag, but at what cost?  Does being fashionable now include a conscience?  Will the Gap stop using child labor?  Will Nike workers now receive health insurance??

This April, FIT's Sustainability group will host a conference Putting Sustainability into Action.  The conference will focus on slow design, fashion and organic textiles.

Love you, mean it


picture from Google images

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